Top 3 Keyword Analysis Tools

SEO and PPC marketing have a backbone that they rely on and without sufficient research, they might not achieve success. It mostly involves choosing the right target keyword. Take, for instance, the internet; it is a massive pool of fish and your SEO company is the fisherman, eagerly waiting to catch all those big fish in the right place at the right time. There are undoubtedly many research and analysis tools available for businesses, but most people are reluctant to invest in the ‘best SEO tool’. Small businesses with limited budgets need not concern themselves as impactful keyword data can be accessed by the free tools mentioned below.
In this article, you will find the three most successful keyword analysis tool that are absolutely free of cost.

Google AdWords

For a successful SEO campaign, it is important to determine what keywords customers are searching and what demand each of those keywords has. With Google AdWords, you only need to register an AdWords account and gain access to statistics regarding keywords.
There are three main ways to find relevant keywords through this tool. The first way is to input the domain or page that you are trying to optimize. In return, it provides you with a comprehensive list of keywords with their search volume relevant to the page/domain. The second way is by identifying the category of the product or service you want to focus on, for example ‘Advertising & Marketing’. This method might not be too helpful as Google might not recognize many categories. The third way is by inputting a seed list of keywords related to the product/service you provide. This is the most effective way of using this tool as it is more focused and centralized.

Google Analytics

The second tool looks into generating organic traffic for your website. Organic traffic, by far, is very hard to attract, but it is the greatest investment of time and effort for the success of your site. Google Analytics allows advertisers to review keywords that are driving organic traffic to a website.
Time duration can be specified for the search results; it is recommended to look up the last three months of data. Search results will list information such as the number of visits, visit duration, the percentage of new visits, and bounce rate. It should be noted that since we are dealing with organic traffic, the results displayed are related to the traffic that is already generated to a website and there is an organic presence in the keywords. This provides an opportunity to rank higher.

Rank Checker

It can only be used on Firefox and can be downloaded after signing up for a free SEOBook account. This tool works best in conjunction with the above two tools. Once a list of potential keywords is extracted from the above tools, it is easier to locate the ‘low hanging fruits’. The aim is to look for high ranking sites that rank high valued keywords low on page 1, 2 and 3. The fact that the site itself is highly ranked on the top pages means that there is potential for its keywords to rank higher with time, known typically as quick-win keywords.

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